Consumer Fraud, False Advertising & Deceptive Marketing

Unsuspecting consumers are prime targets for fraud, false advertising, and deceptive marketing by unscrupulous companies and fraudsters. Carella Byrne attorneys stand ready to level the playing field. We investigate and litigate a wide variety of claims and have a successful litigation record on behalf of consumers, including:

  • James v. Global Tel*Link, No. 13-4989 (D.N.J.): Carella Byrne was co-lead counsel in this action against Global Tel*Link (“GTL)”, the exclusive provider of telephone services for New Jersey state prisons and most New Jersey county jails. This action alleged that GTL took advantage of its position as the exclusive provider of phone services to overcharge prisoners and their families by setting calling rates multiple times in excess of its costs. After years of litigation and successfully defeating two GTL appeals, the case resulted in a claims-made settlement of up to $25 million. As a result of their work, Carella Byrne and their co-counsel were finalists for Public Justice’s 2021 Trial Lawyer of the Year.
  • In Re: Vytorin/Zetia Marketing, Sales Practices and Products Liability Litigation, MDL No. 1938 (D.N.J.): Carella Byrne filed the first complaint against Schering-Plough and Merck relating to their marketing of anti-cholesterol drugs Vytorin and Zetia after it was revealed that the companies had been concealing a significant study questioning the effectiveness of the drugs. Carella Byrne, leading hundreds of cases, was appointed Co-Lead Class Counsel and achieved final approval of a $41.5 million settlement on behalf of consumers and third-party payors.
Ongoing Litigation

Carella Byrne attorneys are currently litigating the following cases and would be happy to speak to you if you believe you might be impacted by these or any other consumer fraud, false advertising, or deceptive marketing matter. No question is too small. Please contact us today.

  • In re Insulin Pricing Litigation, No. 17-699 (D.N.J.): Carella Byrne is Co-Lead Class Counsel representing consumer purchasers of analog insulins. The plaintiffs allege that insulin manufacturers violated multiple consumer protections statutes through an unconscionable pricing scheme to the grave detriment of insulin consumers, all of whom require this life-sustaining drug.


Area of FOCUS

False Advertising
Consumer Fraud

Consumer Fraud, False Advertising & Deceptive Marketing Attorneys

Of Counsel
Of Counsel


Practice Areas

Wills & Estates

Our attorneys understands how critical it is that business owners prepare for retirement or unforeseen circumstances in a way that provides for their financial well-being and the continuity of their companies.


When disputes arise, our seasoned litigators provide exceptional advocacy grounded in holistic strategies designed to achieve each client’s overall business, financial, and personal goals.

Labor Law

Whether before a hearing board, in the courtroom, or at the negotiating table, our labor lawyers leverage their considerable advocacy and negotiating skills to advance and protect our clients’ interests.

About us

Student Mental Health and Social Media

Partner Michael Innes wrote an article titled “Why New Jersey school districts are filing lawsuits against social media companies, which is featured in the New Jersey School Board Association Reader Forum: Student Mental Health and Social Media.

Chrysler Owners Win Cert. Of 6M Class In Takata Airbag MDL

A judge has certified a class of roughly 6 million Fiat Chrysler vehicle owners who assert fraud claims against FCA US in sprawling multidistrict litigation accusing automakers of hiding the risks associated with allegedly explosive Takata airbags.
The 74

Carella Byrne’s Michael Innes Featured in Recent The 74 Article

Innes was featured in recent article titled Teen Mental Health Crisis Pushes More School Districts to Sue Social Media Giants. “The harms caused by social media companies have impacted the districts’ ability to carry out their core mission of providing education.”

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